A gamified travel app that enhances the travel experience through activity booking with rewards and achievements
UX/UI Designer, Researcher
Mobile (iOS & Android)
Figma, Teams, Microsoft Forms
Activity Fusion is a travel application designed to enhance the travel experience by allowing users to book various activities. The app integrates gamification elements to make every journey engaging, offering rewards and achievements to encourage exploration and discovery.
Traditional travel apps present several critical challenges that hinder user experience and engagement:
The Goal: Design a unified travel activity booking platform that combines personalization, gamification, and seamless booking in one cohesive experience.
Comprehensive travel platform with reviews and bookings
Accommodation and experience booking platform
Local business discovery with reviews and photos
Local destination guide and booking platform
Convenience and time-saving
Intuitive design and navigation
Engaging and visually appealing interfaces
Conducted a questionnaire, interviews, and survey to gather user insights on their travel app usage, preferences, and pain points.
Users frequently use travel apps for booking accommodations and exploring activities
High demand for personalized recommendations and user-friendly interface
Gamification elements like rewards and achievements increase user engagement
Written responses about travel app usage patterns and preferences
One-on-one conversations exploring navigation and gamification
Quantitative data on behaviors and feature preferences
Three participants provided detailed written responses about their travel app experiences and expectations.
Uses Airbnb, Booking.com, and Google Maps for planning and booking
Uses travel apps for flights and accommodations, relies on TikTok for recommendations
Uses Google Maps, Booking.com, and Airbnb; prefers activity-suggesting apps
"Participants prioritize ease of use, personalized recommendations, and user feedback in travel apps, valuing features that enhance trip planning and discovery."
Ease of use
Personalization
User feedback
Quantitative survey data collected from participants about travel app usage, preferences, and behaviors.
Weekly
A few times a month
Rarely
Yes
Yes Frequently
Yes - I enjoy sharing experiences
No - I prefer privately
Maybe - depends on privacy settings
Yes
Maybe
71% have used gamified apps, showing strong potential for game mechanics
Curiosity and seeking new experiences drive 50% of exploration behavior
85% would visit curated lists of nearby activities within their budget
Visual artifacts created from research data to synthesize insights and guide design decisions.
The information architecture was designed to provide intuitive navigation and clear content organization across all user flows.
Desktop: Interactive zoom controls
Scroll to zoom, click and drag to pan, or use buttons below
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Activities Feed
Explore View
Profile
Booking
Rewards
Home 1
Home 2
Home 3
Home 4
Home 5
My Trips
Rewards
Settings
Profile
Booking
Reviews
Referral
Verification
ID Verification
Checkout Preview
Promo Popup
Activity Details
Filter Options
Location Selector
Pick Location
Confirm Payment
Payment Success
Booking Process
More Settings
Based on user feedback from testing sessions, multiple iterations were made to improve usability, visual hierarchy, and overall user experience.
Enhanced icon clarity and added search functionality
Streamlined process with better information architecture
Fixed functionality issues and improved user experience
Lewis, J. R. (1995) IBM Computer Usability Satisfaction Questionnaires - Quantitative Results / Qualitative Insights
System Usefulness
High satisfaction, simplicity, ease of learning
Information Quality
Mixed responses, needs improvement
Interface Quality
Pleasant and likable interface
Overall Satisfaction
Consistent positive agreement